Gourmet Business Solutions re-brands as FoodLaunch

Industry marketing and consulting firm aims to broaden customer base, increase brand recognition

January 7, 2010 (Clearwater, FL) - Food industry consulting and marketing firm, Gourmet Business Solutions, announced the re-branding of their company as FoodLaunch, here today. In addition to the new name and brand identity, FoodLaunch has a new direction and marketing focus that will allow the company to further its growth rate and market share.

“We are excited for the new name and direction for the company and feel that 2010 will be a real turning point”, said company CEO, Ryan Montague. “In addition to a shorter and more memorable name, we are also stepping outside of the gourmet-exclusive arena and focusing on food and beverage products that are classified as specialty or just simply different from other products on the market.”

Company officials also stated other reasons for the change including a shorter website URL, www.FoodLaunch.com, that is easier to remember and articulate, and a focus on the company’s newest service category - launching new food products - which has seen an increase in growth of over 100% this year.

To kick off the new re-branding and marketing strategy, representatives from FoodLaunch will be at the Fancy Food Show this month in San Francisco to meet with clients and prospective companies.

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For media inquiries, contact:

Ryan Montague, CEO

ryan@foodlaunch.com

800.975.7068

For information regarding FoodLaunch services and programs, contact:

Steve Groth - VP, Business Development

steve@foodlaunch.com

800.975.7068 ext 704

www.FoodLaunch.com

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Kehe to buy Tree of Life

Up-and-coming beverage companies in the natural scene will soon have one fewer distributor to choose from.

Netherlands-based Royal Wessanen nv agreed to sell Tree of Life’s North American business to Illinois-based Kehe Food Distributors Inc. for $190 million. The deal will allow Royal Wessanen to reduce its debt and focus on its European business, the company told Supermarket News. It will also consolidate distribution opportunities for food and beverage companies aiming at the U.S. natural foods channel.

Many of the beverage industry’s recent giants and rising stars began by staking their territory in the natural foods channel. Tea brands Honest, Sweet Leaf, Steaz and Guayaki all owe some of their success to their presence in Whole Foods, and coconut waters earned early adopters through natural foods retailers.

The consolidation of Tree of Life into Kehe could raise the stakes for new brands, which will now have fewer options for national natural channel distribution. Those that secure distribution with Kehe, though, could be in a better position than in the past.

Greg Leonard, senior vice president of natural food sales for Kehe, told The Gourmet Retailer that the company wants to significantly grow its business in natural food stores in the coming years. The deal will also extend Kehe’s reach to Canada.

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Sell Gourmet stays recession-proof with acquisitions

Food Industry Business Network stays recession-proof with acquisitions

Sell Gourmet Network acquires two websites, re-vamps brand identity, and implements new business model.

Houston, TX - October 28, 2009. The Sell Gourmet Network (SGN) - a business portal that connects all business-types in the gourmet and specialty food industry - proudly announced the acquisition of two complementary industry websites, iBuyGourmet.com and WholesaleGourmetDirect.com, here today. In a move that otherwise may be seen as risky in an uncertain economic climate, company officials are confident that the acquisitions will allow them to further establish themselves as leaders in the industry.

“Growing by acquisition and creating strategic alliances will allow us to capture a greater market share while competitors are doing the opposite - cutting back, liquidating assets, and even re-organizing by way of bankruptcy to keep afloat”, said Sell Gourmet Network’s President, Jerry Gabbert.

In addition to the acquisition, SGN retained the services of an industry marketing and consultancy firm, Gourmet Business Solutions, to create a new brand identity, update the websites’ technology, features, and revenue model.

In lieu of the acquisitions and overhauls, SGN has kicked off a new promotion that waives all slotting/stocking fees through November for new producers wishing to market and sell their products on The Sell Gourmet Network websites. Interested vendors should contact SGN by emailing join@sellgourmet.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it for information regarding the vendor candidacy program.

Press & Media Inquiries, please contact Jerry Gabbert, President, by emailing Jerry@sellgourmet.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or calling 832-559-7317

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Napa Business Receives Investment Funding on Reality TV Show

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NAPA, CA – A Perfect Pear from Napa Valley, a small female-owned and operated gourmet food company recently appeared on ABC’s new reality show, Shark Tank. On the show, owner Susan Knapp pitched her business concept to the panel of investors, or “sharks,” and secured the funding she needed to save her company from bankruptcy.

At the time the pilot was filmed, A Perfect Pear held over $100,000 in orders but was unable to fill due to lack of working capital. Knapp was searching for funding to keep her business afloat when the producers of Shark Tank invited her to take part in the new reality show. The pilot was filmed in January 2009 and premiered on August 9. A Perfect Pear appeared on the August 16th episode.

Susan Knapp

Susan Knapp

Knapp used the investment money to produce inventory, create two new products, launch a brand new website, re-hire the employees she had laid off, and hire additional staff. Sales have increased by 1000% from last year. Shark Tank producers visited A Perfect Pear’s Napa headquarters last Friday to film a follow-up “Where Are They Now?” segment, which will air on ABC in the near future.

Knapp also appeared on the Home Shopping Network on August 25, an opportunity made possible by her partnership with shark/investor Kevin Harrington. She will fly to Texas next week to participate in a cooking exposition with Houston’s Dining Diva on September 12 at The Arbor Gate. Houston’s local ABC affiliate is expected to be on site to film the event.

A Perfect Pear’s all natural pear-based products are sold in specialty food stores, gift shops and wineries, and online at www.wholesalegourmet.net. The corporate headquarters are located at 918 Enterprise Way in the Napa Corporate Park. Please contact (832) 559-7317 for additional information.

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How to Sip a Flower Garden

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NEW SONG A Hummingbird, with gin and blossoms.

Published: August 18, 2009

AT bars across the country, there are so many flowers in bloom that this season might go down as the summer of love. Bartenders, though, are not spending gauzy afternoons threading tiny daisy necklaces while the Mamas and the Papas play softly on the stereo. Instead, they are indulging in floral cocktails that seem designed to make even the most serious-minded customers blush.

Red sunflower petals and cucumbers are bathed in gin. Syrup made from dried lavender blossoms is muddled with mint leaves to lend mojitos a Provençal air. And the fizz of Champagne is quieted by wild elderflower liqueur.

“People are realizing there are a lot of edible flowers or flavored liqueurs that taste beautiful in a cocktail glass,” said Junior Merino, a bartender and consultant who came up with a drink for the Modern in Manhattan called Coming Up Roses, a bouquet of rum, rose syrup and crushed rose petals. “It’s a discovery for many: interesting flavors and tastes they never knew existed.”

Flowers have long been a staple of international cuisines. Consider dried lavender blossoms in herbes de Provence or Iranian rice pudding scented with rose water. But recently, floral concoctions and aromatic blossoms have moved out of the kitchen and behind the bar, where they are deployed as much for their delicate flavors as their visual appeal.

Foreign suppliers of exotic flowers, like hibiscus blossoms from Australia, and makers of liqueurs flavored with violets or elderflower have broadly begun promoting their products in the United States. Bartenders, too, have taken up pots and pans to infuse sugar syrup with the delicate blooms of lavender, rosemary or thyme.

Still others serve edible flowers fresh, slicing them to release aromatic oils or floating them among ice cubes as a garnish. For many, the trend is another iteration of local food traveling from farm to table; if it tastes great on a plate, it is sure to please in a glass with ice and gin.

“People have more access to better products,” said Scott Beattie, the former bar manager of Cyrus, a restaurant in Healdsburg, Calif., where he crafted an eclectic menu of drinks made from local seasonal ingredients. “Once you start tasting real flavor in cocktails, you don’t want to go back to cut melon balls.”

Twice a week, Erika Frey, who now runs the bar at Cyrus, stops at Love Farms, a grower in Healdsburg that has been selling organic produce since 1999. With scissors in hand, she snips her way through a patch of flowers, some of them planted at Mr. Beattie’s request. Other days she stops at a one-acre garden not far from work where she gathers rosemary, chamomile and nasturtium blossoms.

Two weeks ago she placed several crimson-colored sunflowers in a vase on the bar. When a guest ordered a Summer Thyme cocktail, she plucked a few petals from the arrangement and threw them into the shaker along with gin, thyme-infused limoncello, lemon juice and cucumbers.

“When I start picking the petals, they got a real kick out of it,” she said. “Their eyes grew big. They think the bouquets are there to look at, not eat.”

As well as using them fresh, bartenders are also flavoring syrups with flowers, like the lavender-and-rose-water simple syrup that sweetens the lime juice, mint leaves and rum in the lavender mojito at The Girl & the Fig in Sonoma, Calif.

The proprietor, Sondra Bernstein, creates meals inspired by the French countryside, which means lavender is a culinary staple that makes an appearance in everything from crème brûlée to seasoning salt. “I like the way it tastes,” she said. “It can be soft yet very distinctive.”

But syrups and flavored waters can be tricky to use. I learned this firsthand when I ordered a Coming Up Roses at the bar at the Modern. (The restaurant has taken it off the menu, but it is so popular it is still available upon request. It is also offered at Rayuela on the Lower East Side, where Mr. Merino consults.)

The first drink I ordered was too sweet, the taste of rose syrup clinging to the roof of my mouth like plastic wrap. I ordered another, asking the bartender to use less syrup.

This time, an overpowering scent of freshly cut roses filled my nose. The aroma would have been fine for a posy or a bride’s bouquet, but not for a cocktail. I decided to try a third time on another visit, and the bartender got the flavors just right. The chemistry of cocktails sometimes has more in common with the precision of baking than with the throw-it-in-the-pot creativity of a soup or a stew.

Those who do not have a flowering field steps from their front doors can experiment instead with preserved blossoms.

Consider Fernando Leon, the bar manager at Marea, the new seafood restaurant on Central Park South, who wanted the restaurant’s signature drink to evoke an underwater garden in a glass. He first considered a cocktail infused with the briny taste of oyster, but dropped the idea. “I’m not sure how to make that work,” he said. He thought about using brightly colored pansies (the color of exotic fish), but they did nothing to call to mind the sea.

So instead he devised a concoction using grappa, lemon-flavored Acqua di Cedro liqueur, passion fruit and preserved wild hibiscus flowers from Australia, which are jarred in syrup and sold by wholesalers and at specialty food stores like Whole Foods.

The allure? The deep magenta blossoms are edible, a chewy mouthful of sweet rhubarb and berry. (A sweet-tart tea made from dried hibiscus flowers is drunk in many parts of the world, including Latin America, under the name agua de jamaica, and in the Caribbean, where it is known as sorrel.)

On a recent night at Marea, Mr. Leon placed one of the flowers in the bottom of a V-shape glass and strained the cocktail over it. The hibiscus petals unfurled with the rush of alcohol, swaying like the tentacles of a sea anemone bobbing in the ocean’s current. “Nice, huh?” he said, a smile on his face.

Other bartenders, too, have discovered the sumptuous allure of wild hibiscus. Ms. Frey first saw them in a cooking video on YouTube and now, upon request, will mix bitters and sparkling wine with a flower to make a Hibiscus Royale.

Hibiscus “has a natural acidity which helps open the appetite,” Mr. Merino said. “It is beautiful. It adds complexity. It is not something that gets lost in the glass.”

For bartenders who don’t want to bother with jarred flowers, let alone fresh ones, there is always floral liqueur. St.-Germain, which began showing up in bars in 2007, quickly achieving something close to total market penetration, is made in France from the blossoms of elder trees that grow in the Swiss Alps.

The flowers are distilled within a week. And in a clever marketing maneuver, bottles are marked with the year the blossoms were harvested. The liqueur tastes of pear, litchi and grapefruit and is often served with sparkling wine or other spirits.

Recently, I visited Martini House in St. Helena, Calif., where I enjoyed a Hummingbird, a blend of Aviation gin, St.-Germain, lemon juice and soda. When I asked about the carrot-colored nasturtium lodged between two ice cubes, I was told it had been plucked from the bartender’s garden that morning. The drink was refreshing, not too tart or too sweet. And it was pretty: a long-stemmed lime-green nasturtium leaf was a natural umbrella suspended above the ice.

When I made it myself at home, it looked just as beautiful, and tasted just as fresh. So much so that I went to the garden store and picked up a few nasturtium plants that are now growing in a large ceramic pot in the backyard, waiting for my next dinner party. When I see them blooming, I’ll know it’s cocktail hour.

Recipe

The Marea 19flower6502

Adapted from Marea, New York

Time: 5 minutes

1 1/2 ounces grappa

1 ounce Nardini Acqua di Cedro liqueur (see note)

1 1/2 ounces passion fruit purée (see note)

1 teaspoon syrup from wild hibiscus flowers (see note)

1/2 teaspoon lemon juice

1 wild hibiscus flower in syrup.

Add all ingredients except hibiscus flower to a cocktail shaker half-filled with ice. Shake well. Strain into a cocktail glass over hibiscus flower.

Yield: 1 drink.

Note: Acqua di Cedro is a citrus liqueur; if unavailable, substitute limoncello, using extra lemon juice to taste. Passion fruit purée is sold, frozen, in many markets. Wild hibiscus flowers in syrup are sold at wildhibiscus.com and stores, including Whole Foods.

Recipe

Lavender Mojito

Adapted from The Girl & the Fig, Sonoma, Calif.

Time: 5 minutes

6 to 10 mint leaves

1 1/2 ounces lavender syrup (see recipe)

1 1/2 ounces white rum

Juice of 1 lime

Seltzer

1 lime wedge, for garnish.

In a pint glass, muddle mint leaves with lavender syrup. Add rum and lime juice. Stir, fill glass with ice, and top with seltzer. Garnish with lime wedge.

Yield: 1 drink.

Recipe

Coming Up Roses

Adapted from Junior Merino

Time: 5 minutes

1/2 lime, cut in three pieces

3 rose petals

1/2 ounce rose syrup

2 ounces raspberry-flavored rum

2 ounces Champagne. In a cocktail shaker, muddle lime with rose petals and rose syrup. Add rum and about 1/2 cup ice and shake well. Add Champagne and pour into a highball glass, topping off with more ice if necessary.

Yield: 1 drink.

Recipe

The Hummingbird

Adapted from Martini House, St. Helena, Calif.

Time: 5 minutes

1 1/2 ounces gin

1 ounce elderflower liqueur, like St.-Germain

1 teaspoon lemon juice

1 nasturtium blossom and leaf, for garnish

Seltzer.

Pour gin, elderflower liqueur, and lemon juice into a cocktail shaker half-filled with ice. Shake well. Strain into an old-fashioned glass over ice and nasturtium blossom. Fill glass with seltzer and float leaf on top.

Yield: 1 drink.

Recipe

Lavender Syrup

Adapted from The Girl & the Fig, Sonoma, Calif.

Time: 5 minutes

1 cup fine granulated sugar

1/4 cup dried lavender (see note)

2 ounces rose water.

Bring 1 cup water to a boil and add all ingredients. Reduce heat and simmer, stirring occasionally, until sugar dissolves, about 5 minutes. Let cool and strain through a sieve. Syrup will keep in the refrigerator, tightly covered in a glass jar, about 2 weeks.

Yield: Enough syrup for about 12 cocktails.

Note: Buy lavender grown for culinary use, preferably organic.

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