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Gourmet Business Solutions re-brands as FoodLaunch

Industry marketing and consulting firm aims to broaden customer base, increase brand recognition

January 7, 2010 (Clearwater, FL) - Food industry consulting and marketing firm, Gourmet Business Solutions, announced the re-branding of their company as FoodLaunch, here today. In addition to the new name and brand identity, FoodLaunch has a new direction and marketing focus that will allow the company to further its growth rate and market share.

“We are excited for the new name and direction for the company and feel that 2010 will be a real turning point”, said company CEO, Ryan Montague. “In addition to a shorter and more memorable name, we are also stepping outside of the gourmet-exclusive arena and focusing on food and beverage products that are classified as specialty or just simply different from other products on the market.”

Company officials also stated other reasons for the change including a shorter website URL, www.FoodLaunch.com, that is easier to remember and articulate, and a focus on the company’s newest service category - launching new food products - which has seen an increase in growth of over 100% this year.

To kick off the new re-branding and marketing strategy, representatives from FoodLaunch will be at the Fancy Food Show this month in San Francisco to meet with clients and prospective companies.

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For media inquiries, contact:

Ryan Montague, CEO

ryan@foodlaunch.com

800.975.7068

For information regarding FoodLaunch services and programs, contact:

Steve Groth - VP, Business Development

steve@foodlaunch.com

800.975.7068 ext 704

www.FoodLaunch.com

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Kehe to buy Tree of Life

Up-and-coming beverage companies in the natural scene will soon have one fewer distributor to choose from.

Netherlands-based Royal Wessanen nv agreed to sell Tree of Life’s North American business to Illinois-based Kehe Food Distributors Inc. for $190 million. The deal will allow Royal Wessanen to reduce its debt and focus on its European business, the company told Supermarket News. It will also consolidate distribution opportunities for food and beverage companies aiming at the U.S. natural foods channel.

Many of the beverage industry’s recent giants and rising stars began by staking their territory in the natural foods channel. Tea brands Honest, Sweet Leaf, Steaz and Guayaki all owe some of their success to their presence in Whole Foods, and coconut waters earned early adopters through natural foods retailers.

The consolidation of Tree of Life into Kehe could raise the stakes for new brands, which will now have fewer options for national natural channel distribution. Those that secure distribution with Kehe, though, could be in a better position than in the past.

Greg Leonard, senior vice president of natural food sales for Kehe, told The Gourmet Retailer that the company wants to significantly grow its business in natural food stores in the coming years. The deal will also extend Kehe’s reach to Canada.

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Sell Gourmet stays recession-proof with acquisitions

Food Industry Business Network stays recession-proof with acquisitions

Sell Gourmet Network acquires two websites, re-vamps brand identity, and implements new business model.

Houston, TX - October 28, 2009. The Sell Gourmet Network (SGN) - a business portal that connects all business-types in the gourmet and specialty food industry - proudly announced the acquisition of two complementary industry websites, iBuyGourmet.com and WholesaleGourmetDirect.com, here today. In a move that otherwise may be seen as risky in an uncertain economic climate, company officials are confident that the acquisitions will allow them to further establish themselves as leaders in the industry.

“Growing by acquisition and creating strategic alliances will allow us to capture a greater market share while competitors are doing the opposite - cutting back, liquidating assets, and even re-organizing by way of bankruptcy to keep afloat”, said Sell Gourmet Network’s President, Jerry Gabbert.

In addition to the acquisition, SGN retained the services of an industry marketing and consultancy firm, Gourmet Business Solutions, to create a new brand identity, update the websites’ technology, features, and revenue model.

In lieu of the acquisitions and overhauls, SGN has kicked off a new promotion that waives all slotting/stocking fees through November for new producers wishing to market and sell their products on The Sell Gourmet Network websites. Interested vendors should contact SGN by emailing join@sellgourmet.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it for information regarding the vendor candidacy program.

Press & Media Inquiries, please contact Jerry Gabbert, President, by emailing Jerry@sellgourmet.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or calling 832-559-7317

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Napa Business Receives Investment Funding on Reality TV Show

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NAPA, CA – A Perfect Pear from Napa Valley, a small female-owned and operated gourmet food company recently appeared on ABC’s new reality show, Shark Tank. On the show, owner Susan Knapp pitched her business concept to the panel of investors, or “sharks,” and secured the funding she needed to save her company from bankruptcy.

At the time the pilot was filmed, A Perfect Pear held over $100,000 in orders but was unable to fill due to lack of working capital. Knapp was searching for funding to keep her business afloat when the producers of Shark Tank invited her to take part in the new reality show. The pilot was filmed in January 2009 and premiered on August 9. A Perfect Pear appeared on the August 16th episode.

Susan Knapp

Susan Knapp

Knapp used the investment money to produce inventory, create two new products, launch a brand new website, re-hire the employees she had laid off, and hire additional staff. Sales have increased by 1000% from last year. Shark Tank producers visited A Perfect Pear’s Napa headquarters last Friday to film a follow-up “Where Are They Now?” segment, which will air on ABC in the near future.

Knapp also appeared on the Home Shopping Network on August 25, an opportunity made possible by her partnership with shark/investor Kevin Harrington. She will fly to Texas next week to participate in a cooking exposition with Houston’s Dining Diva on September 12 at The Arbor Gate. Houston’s local ABC affiliate is expected to be on site to film the event.

A Perfect Pear’s all natural pear-based products are sold in specialty food stores, gift shops and wineries, and online at www.wholesalegourmet.net. The corporate headquarters are located at 918 Enterprise Way in the Napa Corporate Park. Please contact (832) 559-7317 for additional information.

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Stricter labeling urged for bottled water

By EMILY FREDRIX, AP Food Industry Writer

Consumers know less about the water they pay dearly for in bottles than what they can drink almost for free from the tap because the two are regulated differently, congressional investigators and nonprofit researchers say in new reports.

Both the Government Accountability Office and the Environmental Working Group, a nonprofit research and advocacy organization, recommend in reports released Wednesday that bottled water be labeled with the same level of information municipal water providers must disclose.

The researchers urged Americans to make bottled water “a distant second choice” to filtered tap water because there isn’t enough information about bottled water. The working group recommends purifying tap water with a commercial filter, however.

Both reports were released at a congressional subcommittee Wednesday morning.

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Bottled water — an industry worth about $16 billion in sales last year — has been suffering lately as colleges, communities and some governments take measures to limit or ban its consumption. As employers, they are motivated by cost savings and environmental concern because the bottles often are not recycled.

Bottled water sales were growing by double-digit percentages for years and were helping buoy the U.S. beverage industry overall. But they were flat last year, according to trade publication Beverage Digest.

Beverage Digest editor John Sicher said some consumers are turning on the tap during the recession simply because it’s cheaper.

From 1997 to 2007, the amount of bottled water consumed per person in the U.S. more than doubled, from 13.4 gallons to 29.3 gallons, the GAO report said.

The issue before a subcommittee of the Energy and Commerce Committee was less about waste and water quality concerns and more about the mechanics of regulating bottled water.

As a food product, bottled water is regulated by the Food and Drug Administration and required to show nutrition information and ingredients on its labels. Municipal water is under the control of the Environmental Protection Agency.

The two agencies have similar standards for water quality, but the FDA has less authority to enforce them, the GAO said, and the environmental agency requires much more testing.

Subcommittee chairman Rep. Bart Stupak, D-Mich., said the subcommittee was requesting information Wednesday from a dozen bottled water companies on their water sources, treatment methods and two years’ results of contaminant testing. It was not immediately clear which companies were being contacted.

“Consumers may not realize that many regulations that apply to municipalities responsible for tap water do not apply to companies that produce bottled water,” he said in statements opening the hearing.

The GAO noted the FDA has yet to set standards for DEHP, one of several chemicals known as phthalates that are found in many household products, while the EPA limits the presence of phthalates in tap water.

In a survey of officials in all 50 states and the District of Columbia, the GAO found they think consumers are misinformed about bottled water.

“Many replied that consumers often believe that bottled water is safer or healthier than tap water,” according to the GAO report.

The Washington, D.C.-based Environmental Working Group said in its report that consumers do not get enough information to determine which water is best for them.

Both groups said some bottled water brands include the same information required of tap water providers on either labels or company Web sites.

The GAO called for more research but said the FDA should start by requiring that bottled water labels tell consumers where to find out more.

Community water systems must distribute annual reports about their water’s source, contaminants and possible health concerns.

Consumers should know where all their water comes from, how it is treated and what is found in it, said Richard Wiles, senior vice president for policy and communications for the Environmental Working Group.

“If the municipal tap water systems can tell their customers this information, you would think that bottled water companies that charge 1,000 times more for this water could also let consumers know the same thing,” he told The Associated Press.

The bottled water industry’s trade group, the International Bottled Water Association, planned to testify Wednesday that the product, — subject to the same regulation as other soft drinks, teas, juices and other beverages — is safe. Additional standards apply for bottled water products labeled as “purified water” or “spring water,” among other labels, because they must prove a connection to those sources, according to planned testimony from Joseph Doss, president and chief executive of the International Bottled Water Association.

Doss said consumers can learn about bottled water by contacting the company, reading its Web site and visiting sites run by state governments.

State safeguards for bottled water often exceed the federal, though they are less stringent than for tap water, the GAO wrote.

The trade group declined to comment on the reports before they are released.

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